Revell: Scale Model Kits of Planes, Ships, Cars and More
Revell is a company of American origin, currently based in Germany, dedicated to manufacturing plastic scale model kits. Founded in 1943, it has become a global benchmark in static modeling. It is known for the quality of its kits and the wide variety of themes it covers: airplanes, military vehicles, civilian cars, spacecraft, and more. Both beginners and veteran modelers appreciate its catalog. Below, we explore Revell’s history, its main product categories, its difficulty level system, and its commitment to innovation and quality.
History of the Revell Brand
The company was founded in 1943 in Venice, California, by Lewis “Lou” Glaser. Its origins trace back to a small plastic mold workshop called Precision Specialties. During World War II, they produced toys and custom items. Initially, they focused on simple toys, even made of wood. They soon saw the potential in the emerging hobby of scale modeling.
In the late 1940s, Lou Glaser teamed up with industrial designer Jacque Fresco to develop innovative products. In 1950, Revell released its first model kit series: “Highway Pioneers,” featuring pre–World War I cars. These 1:32 scale kits included a wind-up motor that allowed the model to move—an impressive innovation.
In 1953, they introduced their first naval model: the USS Missouri battleship in plastic. Three years later, they established their European subsidiary, Revell Plastics GmbH, in Germany. This marked the beginning of the brand’s international expansion, which quickly solidified in Europe.
Growth in the 1960s and 1970s
During the 1960s, Revell experienced a golden era. They expanded their catalog with HO scale (1:87) railroad models, historical aircraft, space rockets, and unusual civilian vehicles. A standout was the 1956 Lincoln Futura, which later inspired the TV Batmobile.
They introduced innovative elements such as colored plastic parts, factory-chromed pieces, and visible engines. They also launched motorcycles, historic ships like the Santa María, and military models, creating a highly diverse product line.
By the 1970s, the popularity of traditional model kits began to decline due to the rise of new hobbies. In 1986, Revell merged with Monogram, forming “Revellogram.” In 2007, the company was acquired by Hobbico. After Hobbico’s bankruptcy in 2018, it was purchased by Quantum Capital Partners and firmly established in Germany.
Main Categories of Revell Model Kits
Military and Civil Aircraft
Revell offers a wide selection of airplane model kits. From World War II fighters like the Spitfire or Bf109 to modern jets like the F-14 Tomcat or F-35 Lightning II. The most common scales are 1:72, 1:48, and 1:32.
They also produce commercial planes such as the Airbus A320neo or Boeing 747. The kits feature detailed fuselages, realistic cockpits, landing gear, and decal sheets for authentic markings. These models provide a comprehensive building experience.
Ships and Submarines
Revell has a strong tradition in naval modeling. Standouts include battleships like the Bismarck and USS Missouri, as well as historic submarines. They’ve also released Titanic models, galleons, and merchant ships. Scales range from 1:700 to 1:350, and even larger in some cases.
Kits often include display stands and details such as cannons, turrets, helicopters, and more. Building a Revell ship lets you appreciate the engineering of each miniature vessel.
Land Military Vehicles
The brand also produces tanks and armored vehicles. There are models from all eras, from the Panzer IV and T-34 to the Leopard 2 and M1 Abrams. The most common scales are 1:72 and 1:35.
Kits usually feature rotating turrets, segmented tracks, crew figures, and scene accessories. Perfect for dioramas or miniature battle scenes.
Cars, Motorcycles and Civilian Vehicles
Revell is famous for its classic and modern car model kits. Its catalog includes muscle cars like the Mustang and Camaro, movie cars like the Back to the Future DeLorean, and modern sports cars like Porsche and Ferrari.
Common scales are 1:24 and 1:25. They include detailed engines, realistic interiors, rubber tires, and chrome parts. There are also motorcycles, trucks, and special vehicles.
Science Fiction and Space
Revell has released model kits of ships from Star Wars, Star Trek, and Battlestar Galactica. Also rockets like the Saturn V and the Space Shuttle. Some models are designed for kids, with glue-free assembly.
In addition, the catalog includes figures, missiles, concept cars, and buildings for dioramas. It covers nearly every aspect of static modeling.
Difficulty Levels: For Everyone
Revell classifies its kits into five difficulty levels. Levels 1 and 2 are designed for beginners and children. They include Easy-Click models that require no glue, with pre-colored parts and stickers.
Level 3 is ideal for intermediate hobbyists: kits that require glue and paint but are easy to assemble. Levels 4 and 5 are geared toward experts, featuring numerous parts, more detail, and requiring advanced techniques.
This system helps every modeler find the right kit based on their experience. It has been key to attracting new hobbyists and keeping veterans engaged.
Quality, Precision and Innovation
Revell stands out for the quality of its kits. The parts fit well, are detailed, and aim to faithfully replicate real models. Each kit includes clear instructions and high-quality decals to decorate the model realistically.
The company has been a pioneer in using chromed components, working motors, and special effects. It also offers fast-assembly lines like Easy-Click and Build & Play. In addition, Revell produces its own acrylic paints and glues, fully compatible with its kits.
Their current molds are CAD-designed for greater precision and fewer flaws. They include realistic textures, surface effects, and display bases. Revell also provides customer support, including spare parts service.
Thanks to all of this, Revell remains a leading brand. Its models not only provide enjoyment but often become true miniature works of art.